In the digital age, successful lead generation and customer retention require more than just advertising. You need a comprehensive marketing system that engages, nurtures, and converts leads effectively. That’s where custom social media videos, SMS campaigns, email sequences, and automation tools like GoHighLevel come into play.
This guide shows you how to set up an automated system that combines video marketing, lead generation, and nurturing to drive consistent sales for your business.
Why Your Marketing System Needs Custom Videos, SMS, and Automation
The best way to scale your marketing efforts is by automating lead capture and nurturing processes. Social media is a powerhouse for generating leads, especially when combined with custom social media videos that can grab your audience’s attention. Videos are highly engaging and, according to Hootsuite, are proven to perform best on platforms like Facebook and Instagram.
With over 3 billion active Facebook users, this platform is a goldmine for businesses. By leveraging Facebook’s lead form ads combined with SMS and email automation, you can ensure your leads are followed up with at the right time, converting interest into long-term customers.
Step 1: Create Custom Social Media Videos to Capture Attention
At the core of your lead generation strategy is custom social media videos. Whether you’re showcasing your product, sharing a customer testimonial, or explaining your service, video content resonates with users more than static ads. It makes your brand feel more human and relatable.
Facebook and Instagram video ads allow you to seamlessly collect lead information right from the platform with lead forms, ensuring no friction in the process.
Discover how Social Web’s video ads help businesses increase engagement and lead conversion rates through creative, compelling content.
Step 2: Automate SMS and Email Campaigns to Nurture Leads
Once you’ve captured a lead through your Facebook ad, the next step is nurturing them. Immediate follow-up is crucial to keeping your leads engaged.
With GoHighLevel, you can set up automated SMS campaigns and email drip sequences to reach out to leads as soon as they submit their information. These automated messages allow you to confirm their submission, deliver additional value, and encourage them to take the next step.
Step 3: Build an Automated Funnel for Converting Leads
Lead capture and nurturing are just part of the equation. For optimal success, you need an automated funnel that moves leads through the conversion process. Once a lead submits their information via a Facebook form, they should be redirected to a thank-you page, where you clearly set expectations:
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What happens next
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When they’ll hear from you
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Any further action required on their part
Your funnel should then connect the lead to a CRM system like GoHighLevel for immediate follow-up, increasing your chances of converting leads before they lose interest.
Explore how GoHighLevel’s automation features can optimize your funnel and convert more leads automatically.
Step 4: Use Retargeting Ads to Re-Engage Interested Leads
Not every lead will convert immediately. But with retargeting ads, you can stay top-of-mind and continue engaging potential customers who have shown interest.
Retargeting allows you to show ads to people who have previously interacted with your business, whether they visited your website, watched your video ad, or engaged with your content. You can remind them of your offer or give them an additional incentive to act now.
Learn how retargeting ads can help you convert warm leads into customers by staying in front of them with targeted ads.
Step 5: Scale with Lookalike Audiences
Once you’ve found a winning formula, it’s time to scale. Facebook’s Lookalike Audiences feature allows you to expand your reach by finding new users who share similar characteristics with your best leads.
By uploading a list of past customers or using Facebook Pixel data, you can quickly find more people likely to convert. Combine this with consistent retargeting and high-performing ads, and you’ll be able to multiply your results without reinventing your targeting strategy.
Discover how Lookalike Audiences can supercharge your marketing efforts by reaching more potential customers who are likely to engage with your business.
Real-Life Example: Generating Leads for a Home Services Business
Let’s say you run a home services business. You create a Facebook video ad offering a free consultation, targeting homeowners within a specific area. You direct them to a landing page where they submit their contact information.
Using GoHighLevel, you instantly follow up with an SMS message: “Thanks for signing up for your free consultation! We’ll be in touch soon to schedule your appointment.”
If the lead doesn’t book right away, you can retarget them with additional ads showcasing testimonials or special promotions. Over time, this automated system helps you generate high-quality leads and consistently close deals.
Make Facebook Ads Work for You
Facebook ads, when combined with custom video content, SMS, email campaigns, and automation tools like GoHighLevel, can drive consistent leads and sales for your business. The beauty of this system is that it’s scalable and automated, saving you time while delivering results.
Ready to get started? Contact Social Web today to build your custom lead generation and marketing system.
