In today’s competitive digital landscape, small businesses need more than just visibility; they need measurable results. At Social Web, we specialize in delivering those results by combining Facebook advertising management, strategic targeting, and personalized follow-up systems. One of our recent success stories comes from Above & Beyond Pet Spa, a grooming business located in Salladasburg, PA. They approached us with a simple yet crucial challenge: fill their appointment calendar fast.
The outcome? In only 14 days, we helped them secure 25 new appointments with less than $500 in ad spend. We will now take a closer look at how our system was designed and how it could achieve such tremendous outcomes, as well as what it means to the local businesses seeking dependable local lead generation services.
The Challenge
Above & Beyond Pet Spa faced the same challenges many local service-based businesses do:
- Inconsistent bookings
- Heavy reliance on word-of-mouth
- Struggles reaching new clients beyond their immediate circle
They needed a system that didn’t just bring in leads but actually converted those leads into scheduled appointments. That’s when they partnered with Social Web, the best online marketing company for local businesses that want to grow smart and fast.
The Strategy: Targeted Facebook Advertising + Human Follow-Up
Our proven Facebook targeted marketing system isn’t just about running ads. It’s about creating a seamless pipeline that takes a stranger from scrolling Facebook to booking an appointment in minutes.
Here’s what we did for Above & Beyond Pet Spa:
- Hyper-Local Targeting: We built a targeted social media ads campaign focusing on pet owners in the Williamsport and Salladasburg area. This ensured every dollar spent reached the right people, locals who were most likely to book a grooming session.
- Automated Follow-Up: As soon as a lead clicked the ad, they received an instant booking link via SMS, email, and Facebook Messenger. No delays, no waiting, just one simple click to confirm an appointment.
- Personal Outreach: For leads who didn’t book immediately, our Social Web team followed up with personalized phone calls. This human touch turned “maybes” into paying customers and maximized the ROI of the campaign.
The Results: High ROI in Just 14 Days
The numbers speak for themselves:
- Ad Spend: Less than $500
- Total Appointments: 25 bookings in 14 days
- Immediate Revenue: ~$1,625 (average ticket of $65 per visit)
- New Clients: ~15 (60% of total appointments)
- Average Client Lifetime Value: $780 (6 visits/year × $65 × 2 years)
- Projected Lifetime Revenue from New Clients: $11,700
- ROI (LTV-based): 2,240%
For a local grooming spa, this wasn’t just a quick win; it was the foundation for sustainable growth. Each new client gained during this campaign represents hundreds of dollars in repeat business over the next 1–2 years.
Why This Matters for Local Businesses
Most local businesses don’t have the luxury of massive marketing budgets. What they do need is a system that converts ad spend into real, measurable revenue. That’s exactly what Social Web delivers.
- Faster Results: Booked appointments within days, not weeks.
- Higher ROI: Turning $500 into a projected $11,700 in lifetime value.
- Sustainable Growth: Repeat business ensures long-term success.
This case study proves the power of combining Facebook advertising management with a robust appointment system and real human follow-up. It’s not about vanity metrics like clicks and impressions; it’s about actual customers walking through your door.
Why Social Web is the Best Online Marketing Company for Local Businesses
At Social Web, we’re not just another agency running generic ad campaigns. We pride ourselves on being partners in growth. Here’s why clients choose us:
- Proven Appointment System: We don’t just generate leads; we turn them into bookings.
- Custom Strategies: Each company is different, and therefore our campaigns are specific to local requirements.
- Full-Service Planning: We do everything, including the development of ads and post-call leads.
- Transparency: Since we are transparent about the numbers, ad spend, RO,I and revenue, you know exactly what you are getting.
Key Takeaways from the Case Study
- Small Ad Spend, Big Impact
Even with less than $500, Above & Beyond Pet Spa filled their calendar with 25 new appointments. - Targeted Social Media Ads Drive Results
Hyper-local targeting ensures your budget only goes toward reaching people who matter. - Automation + Human Touch = Higher Conversions
Instant booking links combined with real follow-up calls maximized conversions. - Lifetime Value is the Real ROI
While immediate revenue was $1,625, the real win is the projected $11,700 in client lifetime value. - Sustainable Growth for Local Businesses
This system builds long-term customer relationships, not just one-time sales.
Final Thoughts
For Above & Beyond Pet Spa, the results were clear: Facebook targeted marketing works when done right. With a strategic blend of hyper-local ads, automated follow-ups, and personal outreach, Social Web transformed a small ad budget into significant short-term and long-term revenue.
If you’re a local service-based business, whether you run a spa, dental practice, home service company, or pet grooming salon, this system can work for you, too.
At Social Web, we specialize in local lead generation services that don’t just get you noticed but get you booked.
Ready to Grow Your Business?
Don’t let your calendar stay empty. Let Social Web help you fill it with paying clients.
Contact us today to learn how our Facebook advertising management and appointment-setting system can transform your business.
Visit Social Web to get started.
