Starting a business is never easy, especially in an industry as competitive as health and wellness coaching. Many entrepreneurs have a vision, a passion for helping others, and a program they believe in, but struggle with the same question:
How do I get my first clients quickly?
At Social Web, we’ve seen this challenge time and again. And when Your Healthy Reset Coach, a brand-new wellness coaching business in Williamsport, PA, came to us, they were facing this exact problem.
No clients. No appointments. No proven sales process. Just a brand-new offer and a dream.
In just 14 days with Facebook advertising management, we helped them go from zero traction to 20 booked appointments with local women in their target audience. From those conversations, they closed 3 sales immediately and walked away with the feedback and confidence to refine their offer.
This blog breaks down exactly how we did it, the challenges, the strategy, the results, and the lessons any new business can learn from this journey.
Meet the Client: Your Healthy Reset Coach
Sheri, the founder of Your Healthy Reset Coach, launched her health and wellness coaching practice to help women live healthier, more sustainable lives.
Her approach focused on helping clients lose weight naturally, reset their lifestyle habits, and achieve balance, without fad diets or quick fixes.
But as with any new business, passion alone wasn’t enough. She needed people to talk to. She needed potential clients on her calendar. And she needed them fast.
That’s when she partnered with us at Social Web.
The Challenges: Starting from Zero
When Sheri came to us, she faced four big challenges:
No existing client base: She was new on the market, without any listeners, testimonials and word-of-mouth referrals.
No scheduled appointments: Without individuals on her calendar, she could not share her message or enroll clients.
No proven sales process: She had not tried her offer out on actual humans, so she did not know how they would feel about it.
Local market competition: Williamsport has many health and wellness competitors that include gyms, diet programs, and other coaches. It was imperative to stand out.
She didn’t just need leads. She needed qualified appointments with women who were genuinely interested in improving their health.
Our Approach: Building Momentum Fast
At Social Web, we specialize in helping small and local businesses go from invisible to in-demand. With Sheri, we knew speed was the priority. She needed appointments quickly to gain both clients and valuable market insights.
Here’s how we built the system:
1. Offer Development
We worked closely with Sheri to develop a clear and compelling offer that spoke directly to her ideal audience:
- Women in Williamsport, PA
- Looking for a sustainable, natural way to lose weight
- Tired of diets that don’t work
By positioning her as the local wellness reset coach who provides a healthier alternative, we created an offer that felt both approachable and attractive.
2. Targeted Facebook Ads
Once the offer was ready, we launched Facebook ads targeted specifically to local women interested in health, wellness, and weight loss.
- Location-specific targeting: Williamsport and nearby areas
- Demographics: Women are most likely to be decision-makers in their health journey
- Messaging: Clear benefits (reset your health, lose weight naturally, find balance)
This allowed Sheri to get her message in front of the right people, not just anyone, but women most likely to say, “Yes, I want this.”
3. Lead Form + Automated Follow-Up
We used Facebook lead forms to capture each interested person’s:
- Name
- Phone number
But we didn’t stop there. To avoid the all-too-common problem of leads going cold, we set up an automated follow-up system:
- Instant text and email replies when someone fills out the form
- Reminders about the offer
- Links to schedule a consultation
This made sure no lead slipped through the cracks.
4. VA Appointment Setting
To take things further, our trained Virtual Assistants (VAs) stepped in. They personally called and messaged leads to confirm appointments and secure a spot in Sheri’s calendar.
This extra step dramatically increased the show-up rate and ensured Sheri had real conversations with qualified prospects.
The Results: From Zero to 20 Appointments
The results spoke for themselves.
In just 14 days:
- 20 appointments booked with qualified local leads
- 3 immediate sales closed from those meetings
- A pipeline of warm prospects is still considering her program
- Valuable feedback from real conversations that allowed Sheri to refine her offer
- A noticeable increase in local brand awareness: women in Williamsport were now aware of Your Healthy Reset Coach
For a brand-new business starting from zero, this was the exact momentum she needed.
Why This Worked
So why was this campaign successful, even in such a short time frame?
- Speed + Clarity: We didn’t overcomplicate things. A clear offer + targeted ads + fast follow-up = results.
- Local Targeting: Instead of trying to appeal to everyone online, we focused on Sheri’s local market. That made the offer feel personal and relevant.
- Immediate Follow-Up: Leads lose interest quickly. By reaching out instantly via text, email, and calls, we kept them engaged.
- Structured System: The combination of ads, lead forms, automation, and VA support created a repeatable system, not a one-time fluke.
Lessons for Other Local Businesses
Whether you’re a coach, consultant, or local service provider, here are some key takeaways from this case study:
- Get appointments fast. Don’t wait months for organic marketing to kick in. You need conversations now to validate your offer.
- Keep your offer simple. One clear, attractive promise beats a complicated pitch every time.
- Automate your follow-up. People are busy. If you don’t follow up instantly, someone else will.
- Use local ads strategically. Even a small budget, when targeted properly, can produce powerful results.
- Don’t go it alone. Having a team (like VAs or an agency) ensures consistency and saves you time.
The Human Side: What This Meant for Sheri
Beyond the numbers, the transformation for Sheri was powerful.
Before:
- She felt stuck, unsure how to get her first clients.
- She worried whether her new offer would resonate.
- She had no idea where to start with marketing.
After 14 days:
- She had 20 women interested in talking to her.
- She made her first sales.
- She received real feedback to improve her coaching program.
- Most importantly, she gained confidence that her business could succeed.
That confidence is often the spark that keeps new entrepreneurs going.
Final Thoughts: From Zero to Momentum
The first clients are always the hardest to get. But with the right strategy, you can go from zero to booked and fast.
For Your Healthy Reset Coach, the combination of a strong offer, Facebook targeted marketing, automation, and VA appointment setting created momentum that set the foundation for long-term growth.
And the best part? This isn’t unique to Sheri.
If you’re a local business owner who feels stuck at zero, no appointments, no sales, no traction, we can help you do the same.
Work With Social Web
At Social Web, we specialize in helping businesses like yours:
- Generate qualified leads
- Book real appointments
- Build local brand visibility
- Turn new offers into consistent revenue
If you’re ready to go from invisible to in-demand, let’s talk.
Contact us today to learn how we can help you get from zero to momentum.
