Introduction
Let’s be honest, running a MedSpa isn’t just about offering great services anymore. It’s about visibility, trust, and consistent leads walking through your door every week.
That’s exactly what Lauren, owner of Lanna Beauty Bar, was struggling with.
Her MedSpa had all the right pieces: a skilled team, loyal clients, and a growing local reputation. But when it came to steady bookings and predictable revenue, things weren’t as smooth as she wanted. The local competition was fierce; every beauty business in town was running ads, offering “limited-time” deals, and trying to outdo the next.
Lauren didn’t just want more clicks or likes. She wanted real clients on her calendar and a system that brought them in like clockwork.
That’s when she partnered with Social Web, the best online marketing company trusted by dozens of local businesses looking for tangible growth.
In just 3 months, with a $3,000 ad spend, Social Web helped Lanna Beauty Bar pull in $26,000 in sales, hit 180,000 local impressions, and drop her cost per lead to around $10.
Let’s break down exactly how it happened.
The Challenge
When Lauren first connected with the Social Web team, she had one clear goal:
“I want more clients booking, not just more messages in my inbox.”
Simple, but not easy.
She’d run a few boosted posts and basic Facebook ads before, but they weren’t moving the needle. The ads looked okay, but they weren’t targeted correctly. Leads were either unqualified or ghosted after showing interest.
Here’s what she was up against:
- A competitive local market where every MedSpa was shouting for attention.
- A tight ad budget of $3,000 total for the campaign.
- A need for consistent, high-quality video content that didn’t feel like another cookie-cutter beauty ad.
- And most importantly: she needed a system that not only generated leads but booked appointments automatically.
She didn’t have time to chase every Facebook message or manually schedule consultations. She needed a team that could handle it all, from content creation to nurturing leads until they were ready to buy.
Enter Social Web, a performance marketing agency in Philadelphia, PA known for building full-funnel growth systems for local service-based businesses.
Our Strategy
Social Web’s approach wasn’t about throwing money at ads and hoping for the best. It was about building a performance-driven ecosystem, every piece working together to turn attention into appointments.
Here’s what we implemented step by step:
1. Monthly Video Production (3 Custom Ads per Month)
Video content is everything in local advertising right now. People want to see you, your team, your space, and your vibe. So every month, Social Web’s video team showed up on-site at Lanna Beauty Bar to film new ad content.
Each video had a specific goal:
- One focused on a featured service (like lip fillers or facials).
- One highlighted client transformations and testimonials.
- And one focused on brand storytelling, the “why” behind the beauty bar.
These weren’t overly polished studio productions. They felt authentic, relatable, and local. That’s why they worked.
These ads were then strategically edited for Facebook and Instagram, formatted for mobile viewing, short enough to stop thumbs, and emotional enough to earn engagement.
2. Facebook Targeted Marketing
Once the content was ready, Social Web’s Facebook advertising management kicked in.
Using advanced targeting tools, the team focused on:
- Women aged 25–55 within a few miles of Lanna Beauty Bar.
- Interests related to beauty, self-care, skincare, and MedSpa services.
- Retargeting audiences are people who have visited the website, watched previous videos, or interacted with past posts.
Each ad was designed with one goal in mind: to get qualified leads who are ready to book a service.
This wasn’t just broad marketing; it was Facebook targeted marketing at its best. Every dollar spent was tracked, optimized, and refined.
3. Lead Nurturing + Automated Appointment System
Here’s where most businesses drop the ball and where Social Web shines.
Getting leads is step one. Turning them into paying customers? That’s where automation comes in.
Social Web built a custom appointment booking system for Lanna Beauty Bar. Every lead that came through the Facebook ads was automatically added to a follow-up flow:
- Instant message reply (warm welcome + booking link).
- Follow-up texts and emails for reminders.
- Friendly nudges to schedule if they didn’t book right away.
Lauren didn’t have to chase anyone. The system handled the communication until leads were ready to book.
It turned out to be a game-changer.
4. Continuous Optimization
Running ads isn’t a “set it and forget it” kind of thing. The Social Web team continuously monitored performance, adjusted creative, tested new audience segments, and optimized for the lowest cost per lead.
Some of the tweaks that made a big difference:
- A/B testing ad hooks and visuals.
- Tweaking landing page wording for better conversions.
- Shifting budget toward the best-performing ads each week.
By staying hands-on, Social Web made sure every dollar was pulling its weight.
The Results
Now for the fun part, the numbers.
After just 3 months of working with Social Web, Lanna Beauty Bar saw:
- 💰 $26,000 in sales generated directly attributed to Facebook campaigns.
- 💵 $3,000 ad spend, which means a nearly 10x return on investment (ROI).
- 👩💻 Cost per lead (CPL): ~$10 a huge improvement from previous campaigns.
- 📈 180,000 local impressions, building strong brand visibility in the community.
That’s not just a few lucky ads. That’s a system doing its job.
Lauren went from hoping for more clients to managing consistent bookings every single week.
Client Experience
Lauren was thrilled. In her words (once her video testimonial drops, we’ll add it here):
“I finally don’t have to worry about my marketing. The Social Web team takes care of everything from filming the ads to following up with leads. It’s like they’re soft-tossing the sales right to me.”
That’s exactly how it should be.
Instead of juggling creative production, ad setup, and lead follow-ups, she could focus on what she loves: helping clients look and feel their best.
And the best part? Her ads didn’t just fill her appointment book; they built brand trust in her community. People saw her videos, connected with her authenticity, and booked because they felt like they already knew her.
What Makes This Work (and Why Most Businesses Miss It)
Let’s call it out: most small businesses don’t get results like this because they try to piece things together. They might hire a freelancer for ads, a videographer for content, and handle messages themselves.
That’s where things break down.
What worked for Lauren and what makes Social Web stand out as the best online marketing company for local businesses is integration. Everything talks to everything else.
- The videos are filmed with an ad strategy in mind.
- The ads are launched with the nurture system ready to handle leads.
- The strategy is adjusted based on real data every week.
That’s how you scale consistent growth, not random wins.
Why Facebook Ads Still Dominate for Local MedSpas?
It’s 2025, and yes, Facebook ads are still one of the most powerful tools for local service businesses.
Why? Because they let you target with surgical precision.
You can reach women who live five miles away, who just interacted with a beauty brand, and who are likely considering a service like yours right now.
But the trick is in how you use the platform:
- Don’t boost posts run conversion campaigns.
- Use short, personal videos, not generic stock content.
- Always have a clear offer and booking link.
- And never skip lead follow-up automation.
That’s exactly what Social Web built for Lanna Beauty Bar, a Facebook ad system that doesn’t just get attention, it gets appointments.
Lessons for Other MedSpas (and Local Businesses)
If you run a MedSpa, salon, or service-based business, here’s what you can take from this case study:
- Your content has to feel real: Glossy, overproduced ads don’t connect. Authentic video does.
- You can’t skip nurturing: Leads don’t always book right away. Stay in touch automatically with messages and follow-ups.
- Data beats guesswork: Optimize weekly. Test headlines, visuals, and audiences.
- Work with a team that handles the full funnel: From filming to follow-up, you need everything working together.
That’s what separates a “nice campaign” from a system that prints revenue month after month.
The Social Web Advantage
Social Web isn’t your typical agency. They don’t just make ads, they make results happen.
Here’s what you get when you work with them:
- Monthly video production filmed at your business
- Full Facebook advertising management
- Automated booking + lead nurturing systems
- Real-time reporting and ROI tracking
- Hands-on optimization for performance
And the proof is right here: $26K in 3 months from $3K in ads.
That’s not theory; that’s execution.
Conclusion
Lauren’s story with Lanna Beauty Bar proves something powerful: when strategy, creativity, and automation come together, even a modest ad budget can turn into serious profit.
With the right partner, you don’t need to chase trends or guess what’s working. You just need a proven process and a team that knows how to execute it.
If you’re a MedSpa owner (or any local business) tired of inconsistent leads and wasted ad spend, it’s time to level up.
Want results like this for your business?
Contact Social Web, your trusted performance marketing agency in Philadelphia, PA, and let’s build your own success story.
FAQs
- How long does it take to see results with Facebook ads for MedSpa businesses?
Usually, within the first 30–60 days. With the right targeting and creative, you can start generating qualified leads fast but consistent optimization makes the real difference. - What kind of budget should a local MedSpa start with?
You can start as low as $1,000/month in ad spend, as long as you’re pairing it with strong content and automation. Social Web often scales clients up once ROI is proven. - Do I need to be on camera for the videos?
Not necessarily, but it helps! People love connecting with the face behind the business. Social Web’s team makes filming super easy and natural. - Can this approach work for other service-based businesses?
Absolutely. The same system works for salons, dental clinics, fitness studios, and more any local business that books appointments or consultations. - What makes Social Web different from other marketing agencies?
They don’t just run ads. They build full lead-to-revenue systems, video, ads, automation, and optimization, all handled under one roof.
