Each lead counts when you are selling a high-end product such as custom inground pools. A single sale might bring tens of thousands of dollars in revenue, yet it takes the proper approach to constantly produce those leads.
That’s where Social Web comes in.
In the summer of 2025, Man Made Pools, a luxury pool installation company based in Williamsport, PA, partnered with us to grow their customer base using Facebook targeted marketing. The results were game-changing.
This case study takes you behind the scenes of how we used Facebook advertising management and paid social media ads to generate 43 high-quality leads for under $1,000 in ad spend, a strategy that positioned Man Made Pools to close six figures in potential revenue.
The Challenge: Turning Social Media Attention Into Real Customers
Man-Made Pools had a clear goal: reach local homeowners who were ready to transform their backyards with an inground pool.
But here’s the challenge with high-ticket services:
- Not everyone is the right customer.
- You need to reach exactly the right audience: homeowners with the space, budget, and interest in a premium installation.
- The lead nurturing process is longer compared to everyday products.
Traditional advertising methods (billboards, radio, local magazines) weren’t cutting it anymore. The team wanted a modern solution that could track performance and prove ROI.
That’s why they turned to Social Web, the best online marketing company specializing in local lead generation services.
Step 1: Designing a Facebook Campaign Strategy
Our team started by mapping out the buyer journey. We asked:
- Who exactly is the target audience?
- What motivates them to buy a pool?
- When are they most likely to make a decision?
With these insights, we built a two-part campaign strategy using social media marketing paid advertising:
- Leads Campaign: The one designed to attract brand-new leads right off Facebook with eye-catching advertisements and a direct-fill form.
- Retargeting Campaign: It targeted those individuals who had already been on the Man Made Pools website or advertisements but had not yet made the conversion.
This two-pronged strategy helped us not only to cast a broad net but also to re-engage interested prospects.
Step 2: Building High-Performing Ads
In order to attract attention, our creative team came up with a combination of ads presenting:
- Gorgeous images of in-ground pool designs.
- Lifestyle pictures of families having fun in summer in backyard pools.
- Communication that emphasized the luxury, convenience, and long-term investment of pool ownership.
- We also experimented with seasonal messages such as “Make this your best summer yet” to generate a sense of urgency.
This visual-messaging combination was not pretty alone; it was strategic. It addressed all those homeowners who had a dream to improve their outdoor space.
Step 3: Audience Targeting That Works
The real magic of Facebook targeted marketing lies in its precision. For Man Made Pools, we narrowed the audience to:
- Homeowners within a 50-mile radius of Williamsport, PA.
- Households earning sufficient money that can afford a pool with prices of 40,000 to 80,000.
- Individuals with interests in home improvement, backyard living, and luxury lifestyle upgrades.
This laser-focused targeting meant every dollar was spent reaching the right people.
The Campaign Results
Now let’s get to the numbers.
We ran two Facebook ad campaigns across summer 2025, and here’s what happened:
Retargeting Campaign:
- 7 leads generated
- Cost per lead: $17.83
- CTR (Click-Through Rate): 3.89%
- Cost per click: $0.61
- Total spend: $124.78
Leads Campaign:
- 36 leads generated
- Cost per lead: $24.31
- CTR: 3.43%
- Cost per click: $0.51
- Total spend: $875.00
Combined Results:
- 43 qualified leads generated
- Average cost per lead: $23.19
- Over 55,000 impressions & 19,500 engagements
- Total ad spend: $999.78
For less than $1,000, Man Made Pools had 43 opportunities to close deals worth $40,000–$80,000 each.
The ROI Potential
Here’s where things get exciting.
If even one lead from this campaign converted into a pool installation, Man Made Pools would earn at least $40,000 in revenue. That’s a 40x return on their $1,000 ad spend.
If multiple deals are closed? The ROI skyrockets into the hundreds of thousands.
This is the power of combining local lead generation services with paid social media ads for premium service businesses.
Why This Facebook Ad Campaign Worked
Several key factors made this campaign successful:
1. Targeted Audience
We didn’t waste the budget showing ads to people outside the target market. Every click came from someone who could realistically buy a pool.
2. Engaging Creative
The ads showcased the dream, not just the product. Families laughing by the pool. Summer barbecues. Relaxation after a long day. These emotional triggers drove action.
3. Smart Retargeting
Many homeowners don’t make a purchase decision right away. By running a retargeting campaign, we stayed top of mind until they were ready.
4. Lead Nurturing Automation
Getting a lead is just the first step. Our system automatically followed up with every lead via:
- Email campaigns
- SMS reminders
- Personalized phone calls
This ensured no lead slipped through the cracks.
Lessons for Other Premium Service Businesses
Man Made Pools’ success story isn’t unique; it’s a blueprint any service-based business can follow.
Here’s what you can learn if you run a premium business (roofing, landscaping, remodeling, solar, HVAC, etc.):
- Don’t underestimate Facebook ads. With the right management, they’re one of the most cost-effective tools for high-ticket services.
- Know your numbers. When one sale covers your entire ad spend, the risk is low and the upside is massive.
- Invest in creativity. Ads that show the dream sell better than ads that just list features.
- Follow up relentlessly. Leads are only valuable if you nurture them until they close.
Why Social Web Is the Best Partner
At Social Web, we pride ourselves on being more than just another ad agency. We’re your growth partner.
Here’s what sets us apart as the best online marketing company for service-based businesses:
- Expert Facebook Advertising Management: We know how to squeeze every ounce of ROI out of Meta’s ad platform.
- Proven Local Lead Generation Services: Whether you’re a pool company in PA or a roofing company in Texas, we help you dominate your local market.
- Data-Driven Campaigns: Every decision is backed by analytics, not guesswork.
- Full-Funnel Support: From ad creative to lead follow-up, we handle the entire customer journey.
Our goal is simple: help you turn marketing dollars into predictable revenue growth.
The Bottom Line
For Man Made Pools, the numbers speak for themselves:
- 43 leads generated
- $23.19 average cost per lead
- Potential revenue: $40,000–$80,000+ per closed deal
And all of this was achieved with under $1,000 in ad spend.
That’s the kind of ROI most businesses dream of.
If you run a premium service business, the takeaway is clear:
With the right strategy, Facebook targeted marketing can transform your business.
It only takes one sale to turn a campaign into a huge win.
Ready to Grow Your Business?
If you’re ready to scale your service business with paid social media ads and proven local lead generation services, it’s time to partner with Social Web.
Our team specializes in helping businesses just like yours dominate their local markets, generate high-value leads, and turn ad spend into real revenue.
📩 Visit us today at Social Web to get started.
Because when every lead counts, you deserve the best.
