Social Web is committed to helping every local service-based business achieve a sustainable, consistent, and cost-efficient source of new customers. We are a paid social media advertising agency whose core focus is to ensure that businesses grow with the help of systematic campaigns. In this case study, we will explain how we helped our client, Live Well Adjusted, to acquire 25 new patients within the first 60 days of Facebook advertising management and effective local lead generation services.
Client Overview
Live Well Adjusted is a wellness and chiropractic care center located in Turbotville, PA. They specialize in chiropractic adjustments, massage therapy, and other holistic remedies dedicated to the entire person to enhance the entire health and wellness of their clients. Their permanent clients were loyal; however, the problem was evident: they needed to have a stable system that could help them attract new patients monthly.
This is where the Social Web came in.
The Challenge
Similar to the case of many local enterprises, Live Well Adjusted heavily depended on the word-of-mouth effect and organic reach to acquire new customers. This worked for a while, but it could not last. They had slow months when they could see a significant decline in the number of appointments and revenue. Their greatest difficulties have been:
- Attracting new high-quality leads consistently
- Keeping ad spend efficient with measurable ROI
- Automating follow-ups so no lead was left behind
They needed a system that would keep their appointment book filled without requiring constant manual effort.
The Social Web Process
At Social Web, we follow a proven framework designed to help service-based businesses generate predictable results. Our approach combines offer creation, precise targeting, and smart automation to ensure maximum ROI. Here’s how we implemented it for Live Well Adjusted:
1. Offer Creation
We started by creating an irresistible, time-sensitive offer:
“50% Off Any Massage When Booking Your First Appointment.”
This offer lowered the barrier for new clients, gave them a reason to act immediately, and positioned the clinic as approachable and customer-friendly.
2. Targeted Facebook Ad Campaign
We then had a very narrowly focused Facebook ad campaign. Rather than purchase generic advertising, we created video advertising tailored to feature:
- The friendly atmosphere of the clinic
- The advantages of chiropractic treatments and massage tips
- The 50 percent discount offer is limited and time-based.
Targeting Preference: We targeted our interest to those within 20 miles of Turbotville, PA, who showed some interest in our health, wellness, massage therapy, and chiropractic care. This guaranteed that the households that saw the notices were those who are most likely to turn into patients.
3. High-Converting Lead Forms
Instead of sending traffic to a traditional landing page, we used Facebook’s Instant Lead Forms, which made it quick and easy for prospects to share their details. The forms were:
- Pre-filled with user info (name, phone, email)
- Streamlined for fast submission
- Integrated with auto-tagging for easy lead tracking
This approach removed friction and boosted conversions significantly.
4. Automated Follow-Up System
A key reason many businesses lose leads is poor follow-up. To solve this, we implemented a multi-channel follow-up system:
- Automated SMS & Email Sequences via GoHighLevel
- Facebook Messenger reminders to keep prospects engaged
- A dedicated caller from our team to follow up with leads who didn’t self-book
This combination of automation plus human touch ensured no lead slipped through the cracks.
The Results (Within 60 Days)
The campaign results exceeded expectations. From June to July, Social Web’s campaign for Live Well Adjusted delivered:
- 25 new paying patients directly tracked to the campaign
- 162,499 impressions boosting brand visibility
- 8,574 clicks with an average CPC of just $0.24
- 201 total leads at an average CPL of $10.11
- A CTR of 6.85%, more than double the healthcare industry average of 2–3%
These numbers demonstrate the power of well-crafted local lead generation services backed by professional Facebook advertising management.
Long-Term Growth and Retention
Beyond the initial 60 days, we’ve continued working with Live Well Adjusted for over six months. Our ongoing strategy includes:
- Refreshing ad creatives to prevent fatigue
- Testing new offers such as seasonal promotions and package deals
- Retargeting past visitors and engagers to recapture warm leads
- Fine-tuning audience targeting to maximize ROI
This ensures that Live Well Adjusted not only maintains steady patient flow but also continues growing sustainably.
Why This System Works for Any Service-Based Business
The success of this campaign is not limited to chiropractic clinics. Our paid social media advertising agency has used the same system across industries, including:
- Pet grooming salons
- Roofing companies
- Medical spas
- Fitness studios
- Local service providers
The formula works because it’s built on three pillars:
- Strong Offer → Something prospects can’t ignore
- Laser-Targeted Ads → Reaching the right audience at the right time
- Automation + Human Touch → Ensuring every lead is nurtured and converted
Lessons Learned
From this campaign, a few key lessons stand out:
- Simplicity wins: A straightforward offer with clear value converts better than overly complicated promos.
- Speed matters: Automated follow-up ensures leads don’t go cold.
- Video storytelling outperforms static ads: People connect with real environments and faces.
- Local targeting is powerful: Small businesses don’t need huge budgets when ads are aimed at the right local audience.
Final Thoughts
Social Web is an agency focused on helping businesses such as Live Well Adjusted succeed with the most effective local lead generation. We are able to achieve tangible results that can impact revenue directly as a result of using creative ad strategies, accurate targeting, and powerful automation.
Are you a service-based business owner who wants to scale and is looking to partner with the best online marketing company to achieve that aim? We are here to assist you.
Ready to Grow Your Business?
Contact Social Web today for a free marketing plan. Discover how we can help you attract high-quality leads, convert them into loyal customers, and scale your business, all without wasting ad spend.
Visit us at Social Web, and let’s build your growth system today.
