Scrolling past a wall of text is easy. Scrolling past a well-crafted video? Much harder. That’s why video ads for Facebook & Instagram have become one of the most effective tools for local service businesses trying to stand out and drive revenue.
Whether you’re a landscaper, chiropractor, roofer, or mobile service provider, using video ads for Facebook & Instagram helps build trust, showcase your work, and drive more qualified leads into your pipeline. In fact,
91% of small businesses are expected to use video as a marketing tool, highlighting how important it has become for staying competitive.
Here are five powerful ways to make video work for you:
- Show Your Work in Action
One of the best ways to earn a potential customer’s trust is to show them exactly what you do. A quick before-and-after video or a time-lapse of your team at work can be far more convincing than a paragraph of text.
For example, a plumber might show a sink installation from start to finish, or a local gym might post a trainer-led workout. These types of video ads for Facebook & Instagram not only grab attention but help customers visualize your value.
It also works.
87% of video marketers report a positive return on investment (ROI) from their video marketing efforts.
- Highlight Customer Testimonials
Word-of-mouth is still powerful, but video makes it scalable. Record a happy client sharing their experience, then use that clip in your Facebook ads for small businesses.
Hearing a real customer speak positively about your service builds credibility. Plus, you can retarget viewers who watch at least half of the video using local lead generation services to bring them back with an offer or follow-up ad.
- Promote Limited-Time Offers
Got a seasonal special or limited-time discount? A quick 15-second video ad is the perfect way to create urgency.
Use video ads for Facebook & Instagram to get your message in front of local customers fast. Add a clear call to action, like “Call now,” “Book today,” or “Claim your free estimate.”
Pairing this with CRM automation for small businesses allows you to instantly follow up with people who engage or click.
- Educate While You Advertise
Educational content builds authority. A local chiropractor could post a video explaining three quick stretches to relieve back pain. A roofer might explain how to spot roof damage after a storm.
These helpful, low-pressure videos establish your expertise and keep you top of mind when the viewer is ready to buy.
When done right, educational video ads for Facebook & Instagram double as lead magnets, especially when paired with a strong offer or downloadable guide.
These videos also help with engagement and time on site.
78% of businesses see more website traffic after using videos, and 83% report that visitors spend more time on their sites as a result.
- Tell Your Brand Story
Your audience wants to know who they’re doing business with. A short brand video introducing your team, sharing your mission, or showing behind-the-scenes moments can build connection and trust.
This is especially important for service businesses in tight-knit communities. A story-focused video ad helps you differentiate from competitors and builds familiarity before the first interaction.
Video Ads Aren’t Just Nice to Have. They Work
Facebook reports that people spend
five times longer watching video than viewing static content. That attention gives you time to connect, explain, and convert.
If you’re serious about growth, video ads for Facebook & Instagram should be part of your marketing toolkit.
They support your larger strategy, whether you’re focused on Facebook ads for small business, boosting
local lead generation services, or building a better system through CRM automation for small businesses.
Let Social Web Help You Get Started
Not sure where to start with video ads for Facebook & Instagram? At Social Web, we help local service businesses create high-impact videos, run strategic campaigns, and turn attention into action.
Contact us in Williamsport, PA to bring your story to life and drive more revenue with smart, engaging video content.
